商品敘述：

Core Curriculum in Strategy is a series of Readings that cover fundamental concepts in Strategy. Readings include Interactive Illustrations which help readers master complex concepts quickly. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. The latest revision (June 2022) features expanded coverage of responding to external threats, a detailed framework for identifying internal forces that threaten a company''s effective response, and updated examples and supporting data. Learn more: https://bit.ly/strategycc-guide "Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Readers will learn how firms decide where to compete by exploring the business landscape and the structural forces that shape competition. This Reading will also present alternative perspectives on strategy. This Reading includes 5 Interactive Illustrations: Porter''s Forces Framework, Link between Economic Profit of U.S. Industry Groups and Porter''s Forces Framework, Types of Competitive Advantage within a Specific Segment, Positioning within a Three-Dimensional Business Landscape, and Southwest Airlines'' Business Model.

涵蓋領域：

Strategy

相關資料：

, (8098), 5p, by Ramon Casadesus-Masanell;
, (8099), 6p, by Ramon Casadesus-Masanell;
, (8100), 3p, by Ramon Casadesus-Masanell

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